JoeDeclassifed Archives: Episode 8 G Wayne Miller + Toy Wars

June 2, 2017

57 minutes · Originally Aired Jan 12, 2013

Episode Info


We had some recurring and unforeseen sound/tech issues throughout, but otherwise this is an absolutely exciting interview and we hope you enjoy listening to it as much as we had recording it! We’d like to extend an enormous thank you to G. Wayne Miller for time travelling with us!! The images for this episode can be found here: For some of you, our guest needs no introduction. For the rest of you, author G. Wayne Miller was given full access (and then some) to Hasbro in the 90’s and some limited access to Mattel. His mission: to document and decipher the eras and empires of toy making and toy marketing. The result was a book called Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies That Make Them. On this episode of JDSO, Jaimanstone (who made this episode happen) and Gyre-Viper sit down with G. Wayne Miller, who revisits his time at Hasbro: the stories, the people, and the ideals. He even reads some excerpts from his book and then shows us the coolest damn shoes never made. He even goes so far as to share with us his insights into current day and future Hasbro as he sees it. This is the history of the future of GI JOE. Welcome to Joe Declassified: SPEC-OPS.


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